On December 16, 2020, Blue Moon listed on the Hong Kong Stock Exchange (6993.HK), raising US$1.27 billion in proceeds after pricing at the top of its marketed range. As Blue Moon’s first and largest external investor, we have been involved in the company’s strategic decisions every step of the way, including the decision to launch its wildly popular liquid laundry detergent. Today, Blue Moon is the most prominent laundry detergent producer in China, ranking first in market share for 11 consecutive years from 2009 to 2019.

“Blue Moon seeks to build innovation into our DNA and meet the needs of our consumers by popularizing scientific washing concepts and creating high-quality products,” said Luo Qiuping, founder and CEO of Blue Moon.

Over the years, Blue Moon continues to innovate and expand its household cleaning product line while reducing the environmental impact. Blue Moon was the 2018 winner of the International Carbon-Value Award from the World Economic and Environmental Conference for its initiatives to reduce carbon emissions and promote environmental sustainability.

We’re proud to partner with an innovative company that is committed to making the cleaning experience better not only for consumers but also for the planet.