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“高端零食第一股”良品铺子A股上市

Posted in 新闻报道 on

2020年2月24日,高瓴投资的高端休闲零食品牌良品铺子在上交所登陆资本市场,证券代码603719,发行价11.9元/股,将筹集资金4.88亿元。一直以来,上市敲钟仪式是企业向投资者宣告投资价值的高光时刻,而在当前特殊的情况下,为进一步做好疫情防控工作,良品铺子选择在线上进行挂牌仪式,成为A股历史上首家“云敲钟”的上市公司。

中国的休闲食品市场规模巨大但品牌分散、品类众多,良品铺子以“高端零食”的定位破局同质化。围绕高端战略,良品铺子提升管理效率,优化供应链管理,打造全产业链竞争力。

近年来,良品铺子开启了线上线下互融互通、各展所长的全渠道发展模式。线上,良品铺子采用“平台电商+社交电商+自营APP”的多元化布局,线上销售规模逐年提升。2019年上半年,公司线上销售收入为19.01亿元,同比增长达54.81%。线下,2015年至2019年上半年,良品铺子终端门店数量已由1359家增至2200家。升级后的第五代门店风格简约、时尚、专业,淡化商业感,致力于营造沉浸式的体验,犹如一座“零食图书馆”。

自2014年启动数字化转型以来,良品铺子一直坚持推进数字化战略,在提升了管理效率和运营水平的同时,也优化了顾客体验。而今,良品铺子在传统零售数字化转型方面得到了学界和业界的广泛认可,做到了以用户为中心的全渠道、全链路数字化运营。

疫情当前,良品铺子响应号召、参与疫情防御,积极担负起了自身的社会责任。1月26日以来,良品铺子先后向金银潭医院、火神山医院、武汉客厅方舱医院等42家医院、建设工地捐赠面包、饮品等食品物资24808箱,累计金额超过543万元,援助善举仍在继续进行中。

作为良品铺子的重要投资人和长期支持者,高瓴从2017年开始与良品铺子携手前行,我们相信像良品铺子这样从源头上把控品质,注重耕耘全渠道建设,在创新之路上坚定前进的优秀企业,必将为消费者创造长期价值。

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