Piers Buck and Taslim Ho founded Little Freddie to give parents better options for healthy, organic children’s food that kids would really love. The husband and wife entrepreneurs source all of the ingredients from organic farms in Europe, and sell the products across Sainsbury’s in the UK, and Alibaba and JD.com in China.

Hillhouse invested in Little Freddie because it believes in the founders’ vision for delicious safe food options for children, and the firm has worked with Little Freddie to find options on and offline to provide as many customers as possible with access to their unique products.